Case study · Full-service marketing
Marketing that fills the pipeline.
Ministry Solutions Group helps churches make finance and facility decisions at critical moments. digifora became its long-term marketing team, and marketing now drives a growing share of the sales pipeline.
01 · The client
Trusted with billions in church projects.
Ministry Solutions Group helps churches grow through clear financial stewardship and actionable vision, most often around construction, renovation, multisite expansion and mergers. Many of its clients are among the fastest-growing churches in the United States.
By the early 2020s, MSG had a strong reputation and a strong sales team. What it lacked was marketing that tied it all together.
As reported by Ministry Solutions Group.
02 · The challenge
A strong firm. An inconsistent marketing engine.
Inconsistent output
A previous marketing partner had left MSG without a holistic strategy, and the results showed it.
A sluggish funnel
The sales team was ready to close. Marketing was not giving it enough qualified conversations to work with.
A shift to leader-led voices
Buyers, and AI search, increasingly trust people over brands. MSG's expertise lived in its leaders, and the marketing needed to show it.
03 · The process
Built to last, then built on.
Every piece of work starts from one goal: more qualified leads for MSG's sales team.
- 01
Learn the business
Sessions with MSG leadership on long-term vision, immediate needs and where marketing stood.
- 02
Set the structure
Clear points of contact and workflows designed to hold steady, even as people on both teams changed.
- 03
Publish every week
A weekly article flow built from interviews with MSG's consultants, turned into clear, action-driven guidance for pastors.
- 04
Grow the leader's voice
Facebook and LinkedIn strategies for the brand, plus a focused effort on Founder Nathan Artt's own LinkedIn presence.
- 05
Earn attention
Email strategy, digital PR placements, magazine ads and event collateral, including the Large Church Survey.
- 06
Rebuild and optimize
Customer journey mapping, conversion work, a new overview deck, new case studies and a new website.
04 · The website
A site that speaks to leaders at critical moments.
Bold, dark and direct, with real projects up front. Insights and case studies are structured to rank in search and to be quoted in AI answers.
05 · The results
Marketing became a sales channel.
As trust grew between the teams, so did the pipeline. And as AI search reshaped how pastors find answers, MSG's content kept showing up.
Up from 35% in Q2
In Q3 2026 alone
Q3 2026
Q3 2026
From digifora's quarterly reporting to Ministry Solutions Group.
Client team
- Nathan Artt, Founder and Principal
Channels
- Email and newsletter
- Facebook and LinkedIn
- Weekly articles and SEO
- Digital PR and print ads
- Events
Deliverables
- Marketing strategy
- New website
- Customer journey map
- Case studies
- Overview deck
- Quarterly reporting
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