Church Marketing + Communications
Reach the people who aren't in the room yet.
digifora runs your church's marketing and communications the way we ran it inside Lakewood and Seacoast: one plan, one team, every week.
What is church marketing?
Church marketing is how a church carries its message beyond Sunday, so people who aren’t in the room yet hear it and come back. It brings your website, YouTube, social media, email and seasonal campaigns together under one plan. It doesn’t change what your church does. It makes sure the right people hear about it.
Sunday is the easy part. We run the other six days.
Your team already makes the message. We make sure it reaches the people who weren't there, and bring them back next week. Here's a typical week.
Mon
Sermon clipped. The week's content scheduled.
Tue
Full message live on YouTube, optimized for search.
Wed
Midweek email to members and recent guests.
Thu
Ads reviewed. New-visitor campaign adjusted.
Fri
Next Sunday's series and events planned.
Sat
Reminders out. Guest pathway checked.
Sun
You lead. We measure who came and who's new.
Four ways in.
Most churches start with one and grow into another. Scope and price are set on the first call.
What does a fractional communications director do?
A fractional communications director is a senior communications leader on retainer who sits in your weekly staff meeting. They own the plan, the calendar, brand standards and the team, and report results to leadership every month. If you already have a communications director, digifora works as their senior partner.
Fractional Communications DirectorMonthly retainer
A senior communications leader in your staff meeting, owning the plan, the calendar, the team and the results. Already have a communications director? We become their senior partner.
+- Weekly staff meeting seat
- Communications calendar
- Brand and message standards
- Vendor and volunteer direction
- Monthly report to leadership
- Team training
- Talk about this →
Weekly Content EngineMonthly retainer
Every sermon becomes a week of YouTube, shorts, social and email, published and measured by our team.
+- Sermon clipping and scheduling
- YouTube titles, descriptions, playlists
- 5 posts and 3 shorts a week
- Midweek email
- Monthly audience report: new, casual, regular viewers
- Quarterly content plan
- Talk about this →
Season CampaignDefined project
Easter, Christmas, fall kickoff, a capital campaign or year-end giving. Planned, run and reported, start to finish.
+- Campaign plan and timeline
- Creative: graphics, video, copy
- Paid media on Google, Meta and YouTube
- Landing page and guest pathway
- Follow-up email and text sequence
- Results report
- Talk about this →
Brand and WebsiteDefined project
A new identity or site that makes a first-time guest feel expected before they walk in.
+- Brand identity and standards
- Website design and build
- Plan-a-visit and next-steps pathway
- Sermon and events integration
- Launch assets for print, screens and social
- Staff handoff and training
- Talk about this →
Add-ons: paid media management (ad spend stays yours and separate), Google Ad Grants setup for eligible churches, photography and video days.
Need brand, series art or campaign design? See Church Creative
Two questions. One recommendation.
Weekend attendance
What do you want more of this year?
Lakewood Church, HoustonWe've sat in your staff meeting.
Before digifora, our team led communications inside churches: 14 campuses at Seacoast, and Lakewood Church, where we ran Joel Osteen's YouTube, websites, apps, email and social. We know the Tuesday meeting, the Easter crunch and the volunteer who runs the Instagram account.
What church leaders ask us first.
Your message is worth hearing. Let's make sure people hear it.