Lauren helps marketing and advertising teams make confident, data-driven decisions by transforming messy data into clear, actionable insights.

 She began her career in nonprofit digital marketing, where she first dove into the world of analytics by building custom dashboards and implementing tracking systems for churches and nonprofit organizations.

Today, Lauren partners with marketing teams to clarify website and advertising performance using tools like Google Tag Manager, Google Analytics, Looker Studio, Microsoft Clarity, Google Search Console, and more.

When she's not working with clients, you'll likely find her deep into a book club read, testing a new recipe, or walking with a friend (or her dog).