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Unlocking the Benefits of a Fractional CMO Agency: How It Works

by | Apr 10, 2023

As a business owner or manager, you’re always looking for ways to improve your company’s marketing strategies. One option you may consider is hiring a fractional CMO agency. A fractional CMO (Chief Marketing Officer) is an experienced marketing executive who works on a part-time or project basis to help your company improve its marketing efforts. In this blog post, I’ll discuss the benefits of hiring a fractional CMO agency, the primary responsibilities of a fractional CMO, how it compares to other options, and how digifora does it. What Are the Benefits of Hiring a Fractional CMO?

One of the main benefits of hiring a fractional CMO agency is cost savings. Rather than hiring a full-time CMO, which can be expensive, you can hire a fractional CMO on a part-time or project basis. This allows you to access top-level marketing expertise without incurring the high costs of a full-time employee. Additionally, a fractional CMO agency can bring a fresh perspective to your marketing efforts. They can provide an objective view of your company’s marketing strategies and help identify areas for improvement.

Another benefit of hiring a fractional CMO agency is flexibility. You can hire a fractional CMO for as long as you need, whether it’s for a specific project or ongoing support. This allows you to tailor your marketing efforts to your specific needs and budget. Additionally, a fractional CMO can bring a wide range of expertise to your company. They can provide strategic planning, market research, branding, and digital marketing expertise, among other things.

Primary Responsibilities of a Fractional CMO

A fractional CMO agency can provide a wide range of services to your company. Some of the primary responsibilities of a fractional CMO include:

Strategic Planning

A fractional CMO can help your company develop a comprehensive marketing strategy that aligns with your business goals. They can conduct market research, analyze customer behavior, and identify trends to help you create a marketing plan that drives results.


A fractional CMO can help you develop a strong brand identity that resonates with your target audience. They can create a brand positioning statement, develop a visual identity, and create messaging that communicates your unique value proposition.

Digital Marketing

A fractional CMO can help you develop and execute a digital marketing strategy that drives traffic, leads, and sales. They can create a website, optimize it for search engines, develop social media content, and create email marketing campaigns, among other things.

Marketing Operations

A fractional CMO can help you streamline your marketing operations to improve efficiency and effectiveness. They can help you select and implement marketing automation tools, manage budgets, and analyze data to measure the effectiveness of your marketing efforts.

Fractional CMO vs Other Options

When it comes to improving your marketing efforts, there are several options to consider. In addition to hiring a fractional CMO agency, you could hire a full-time CMO, work with a marketing consultant, or outsource your marketing to a marketing agency. Each option has its own pros and cons.

Full-Time CMO

Hiring a full-time CMO can be expensive, but it provides the benefit of having a dedicated marketing executive who is fully invested in your company’s success. However, a full-time CMO may not be necessary if your marketing needs are not extensive.

Marketing Consultant

Working with a marketing consultant can be a good option if you need specific expertise for a short-term project. However, a consultant may not have the same level of experience and expertise as a fractional CMO agency.

Marketing Agency

Outsourcing your marketing to a marketing agency can be a good option if you need a wide range of marketing services. However, it can be expensive and may not provide the same level of strategic planning and expertise as a fractional CMO agency.

How digifora Does It

At digifora, we provide Fractional CMO Agancy services to help businesses improve their marketing strategies through our four-step process: Discover, Develop, Deploy, and Dissect.

Discover: Our process begins by partnering with a digifora team member to discover how we can best partner with you and meet your marketing goals. We’ll do the necessary research to ensure that we develop a plan that’s tailored to your specific needs.

Develop: Once we’ve completed the discovery phase, the digifora team will develop a personalized and strategic marketing plan based on the data we’ve gathered. Our experienced marketing executives work with clients on a part-time or project basis to provide strategic planning, branding, digital marketing, and marketing operations support.

Deploy: As your Fractional CMOs, we want you to think of the digifora team as an extension of your team. We’ll work side by side with your team to ensure the marketing plan is deployed with excellence and ease. Our focus is on delivering measurable results that drive growth and revenue for your business.

Dissect: It’s not over after deployment. The digifora team will track and dissect the data from the deployed marketing plan for opportunities to adjust and improve the plan based on real-time results. Our team will continually monitor and optimize your marketing efforts to ensure that you’re getting the best possible ROI.

In conclusion, hiring a fractional CMO agency like digifora can provide many benefits for your business, including cost savings, flexibility, and access to top-level marketing expertise. A fractional CMO can help you develop a comprehensive marketing strategy, create a strong brand identity, and execute digital marketing campaigns that drive results. If you’re considering hiring a fractional CMO agency, contact digifora to learn more about our services and how we can help your business succeed.