Case study · Website and content
A website built to be found.
Sardius Media powers live streaming for some of the largest churches and ministries in America. It had grown on word of mouth alone. digifora gave it a content engine, a defined brand voice and a new website built for search and AI answers.
Live streaming, on-demand video, live events, TV and mobile apps, encoders, AI and more, all on one platform.
01 · The client
The platform behind the broadcast.
Sardius Media gives mission-driven organizations one platform for live streaming, on-demand video, live events, apps and encoding, backed by 24/7 human support. Its team is based in Kansas City, with members across North and South America.
Sardius had grown through several phases on referrals alone. Years in, it still had no formal marketing structure, and it had never worked with an outside agency. Founder Jason Shore wanted a partner he could trust.
As reported by Sardius Media.
02 · The challenge
Great at the craft. Hard to find.
Word of mouth only
Referrals had carried Sardius a long way, but they could not be planned, scaled or measured.
A stalled rebuild
The website had been handled in-house. An internal relaunch had bogged down, and the offer was hard to understand in sales terms.
Search was changing
AI answers were cutting into clicks. Ranking was no longer enough. The content also had to be the source AI tools quote.
03 · The process
Earn trust. Then rebuild.
We started with content and proved the approach before touching the site. When it was time to rebuild, Sardius handed us the keys.
- 01
Build trust first
Early rounds of content strategy and asset creation, so Sardius could see how digifora works before committing to more.
- 02
Publish to be found
Educational, SEO-focused articles that linked together and started building traffic to the existing site.
- 03
Support the in-house team
Copywriting and optimization help while Sardius kept working on its own site.
- 04
Define the voice
Tone, terminology and messaging captured in a formal brand voice package, so every team sounds like Sardius.
- 05
Rebuild the site
The site stripped to its core and rebuilt, with new Home, About and Solutions pages that explain the offer in clear sales terms.
- 06
Keep what works
High-performing articles and white papers moved into a new Resources section. Weak pages were retired to clean up the site.
04 · The website
Clear offers. Real people. Content worth citing.
Built with what we call visibility engineering: structure and content designed to rank in search and to surface in AI-generated answers.
05 · What changed
From referral-driven to intentional.
Solutions defined in plain sales language, page by page, so prospects can see what they are buying.
A brand voice package that keeps the website, sales and support speaking the same way.
Cornerstone content carried over to protect rankings, in a cleaner structure built to earn impressions and citations.
Client team
- Jason Shore, Founder
Pages
- Home
- About
- Solutions
- Resources
Deliverables
- Content strategy
- SEO articles
- Brand voice package
- Website strategy and copy
- Content migration
- AI search optimization
Growing on referrals alone?
We will show you how to be found in search and in AI answers, and what a rebuild would take.