Case study · Marketing strategy
From scattered efforts to one strategy.
Apollos gives churches apps, websites and giving tools under their own brand. Its marketing had plenty of pieces and no single plan. digifora built one strategy, then owned the work of making it real.
01 · The client
Discipleship that does not stop on Sunday.
Apollos is a discipleship platform used by some of the largest churches in America. Churches use it to offer scripture, prayer, gratitude and generosity in their own branded apps and websites, every day of the week.
The product was working. Churches like CedarCreek and NewSpring were telling their stories. But growth had come from a mix of efforts with no strategy behind them, and the team wanted more control over what came next.
02 · The challenge
A great product. No single plan.
Disconnected efforts
Roles, initiatives and budgets were moving in different directions. Social, blog and sales each told the story a little differently.
Real gaps
There was no newsletter and no podcast, and the blog was not pulling its weight in search.
A stretched team
A remote team across time zones needed a partner who would own the work, not hand back more tasks.
03 · The process
Unify. Fix. Add. Measure.
Simplicity was the rule. Every new channel had to make the whole system easier to run, not harder.
- 01
Build one strategy
Bring existing channels together, upgrade what underperformed and add what was missing, all under one plan.
- 02
Launch the podcast
Church3.0: branding, visuals, audio, a steady release schedule and promotion, hosted by Apollos COO Tyler Vance.
- 03
Launch the newsletter
Concept, format and launch, then a move to a new email platform that cut costs and lifted performance.
- 04
Rebuild the blog
Keyword, linking and technical SEO, plus a rotation of team posts and contributor voices.
- 05
Add social proof
Customer case studies, from interview to published story, to show what churches achieve with Apollos.
- 06
Automate and measure
Zapier integrations across channels, dashboards and KPIs, so every decision had data behind it.
04 · The work
New channels, one voice.
05 · The results
Simpler to run. Stronger results.
The dashboards paid off quickly. After a few months of data, digifora moved the newsletter to a new platform, and the numbers jumped in a single month.
Up from under 32%
In the same month
Across 2 seasons
The partnership keeps growing. In 2026 the work expanded into an approved brand voice guide, sales deck support, paid media in the new voice and product-led campaigns, with digifora advising Apollos leadership as a third-party peer.
Client team
- Tyler Vance, COO and podcast host
Channels
- Podcast
- Newsletter
- Blog and SEO
- Social and paid media
Deliverables
- Marketing strategy
- Podcast launch and production
- Newsletter launch and migration
- Customer case studies
- Brand voice guide
- Dashboards and automations
Great product, scattered marketing?
We will help you pull it into one plan, and then we will own the work.