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Why Your Company Is Missing Out If YouTube Optimization Isn’t Part of Your Strategy

by | Nov 1, 2021

If your company does not have a focused strategy around YouTube, you’re missing out. As the world’s second-largest search engine, YouTube not only is key to increasing SEO, it is a revenue driver that is often overlooked because few businesses have an in-depth understanding of how to pivot a youtube channel from merely a social media presence into a key part of their sales funnel. That’s where we come in. We take key insights and turn them into a monetization strategy that works for your business goals. 

The YouTube audience is second only to one, literally. YouTube exceeds TV Networks’ reach of 18-50-year-old consumers on mobile. B2C and B2B business models benefit from the implementation of an effective YouTube strategy. At the highest level of decision-making, YouTube videos are proven to impact website traffic and increase sales. 

According to Forbes, “work-related videos can drive senior executives to take action. Overall, “65% have visited a vendor’s website after watching a video.” Furthermore, videos on YouTube are a highly shareable format of marketing that can become an impactful lead generator if used strategically. 

Forbes Insights, in association with Google, surveyed more than 300 C-level and senior executives at large U.S. companies ($500 million-plus in annual revenues) to learn more about how they are approaching Web video as a source of business-related information. According to the survey results, “54% saying they share videos with colleagues on at least a weekly basis.  They watch video on Facebook and post links to video on business networking sites”.

YouTube is an integral part of a successful inbound marketing strategy and incorporating it into your existing marketing plan should be done with insight and experience. The YouTube algorithm changes daily from over 80 billion “signals”, which is why our team dedicates time and effort to stay apprised of which changes are important and which are not. Our approach to leveraging YouTube’s built-in analytics platform weeds out the superficial performance indicators to focus on insights that really matter.

YouTube should be top-of-mind for building a community for your customers to connect with each other and to your business.


YouTube should be top-of-mind for building a community for your customers to connect with each other and to your business. Every video and interaction with your posted content on YouTube is a brand experience for your existing and potential audience. Our strategy bears in mind that your business message carries through with a consistent voice and in a tone that will resonate with your target audience. Leveraged correctly, your business channel can increase your brand reach internationally, increase site traffic, generate leads, and drive revenue growth.