How do you know if your marketing “efforts” are actually working? Do you feel like it’s getting harder and harder to understand if your marketing team is yielding results? Perhaps your team is delivering weekly metrics but what do they mean? If you’ve asked any of these quesitons, you’re not alone. We hear this from a lot of potential marketing clients and here’s what we’ve learned: Most companies have not clearly defined their goals to measure success, which makes it extremely difficult for a marketing team to identify a KPI (key performance indicator) to aim for. Without a KPI, what does your marketing team really have to go on when it comes to measuring success? As Peter Drucker once said, “Don’t confuse motion with progress.”
“Don’t confuse motion with progress”Peter Drucker
At digifora, we really don’t think it’s that difficult to show the value of our work as marketers. We understand how difficult it is to invest in marketing efforts and have nothing to show for them at the end of the day. We’ve seen it time and time again and we never want to see another company experience that kind of uncertainty from a marketing team again. Which is why we’ve developed our unique marketing audit.
The digifora marketing audit features results-backed metrics that you’ll actually understand and use. It’s no coincidence that the marketing audit is one of our most talked-about services amongst our clients — We take a deep dive into past and present marketing efforts and analyze what’s working, what’s not working, what’s broken, and how to best fix it. Is this something your current marketing team can do? Sure. But ask yourselve this — does your current marketing team have the time to drop their daily work and take hours and hours to discover if their efforts are actually yielding results? One would think so but sadly, many teams are too busy checking-off the task list and moving onto the next project to stop and think about metrics geared towards a strategy. We’ve experienced some teams that don’t even understand what to look for when it comes to pulling and analyzing metrics. Don’t worry, we can help with that too! Robert Filet brilliantly said, “Strategy without process is little more than a wish list.”
“Strategy without process is little more than a wish list.”Robert Filet
Stop wishing for success and start measuring it. Let our team discover what’s under the hood of your company’s marketing efforts. If it’s ugly, we’ll let you know. If it’s pretty, we’ll let you know. We’ll also let you know any suggestions we discover along the way.
The process is simple: First, contact our team and ask about our “Marketing Audit.” Second, we’ll hop on a call with you to determine the scope of your project. And finally, our digifora team will get to work discovering what’s under the hood of your marketing efforts. Stop quesitoning your marketing efforts and rest in confidence knowing exactly where your marketing budget is going.
If all of your marketing efforts are not contributing towards your company’s success, it’s about time they did.