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Marketing strategies that yield results, build trust and give you peace of mind.

Fractional CMO vs. Consultant

by | Sep 30, 2021

In today’s competitive landscape, building a strong marketing strategy is crucial for business growth. But finding the right marketing leadership can be challenging. Two options that stand out are Fractional CMOs and Marketing Consultants. While both can offer valuable expertise, understanding their key differences is essential to make the best choice for your company.

Fractional CMO vs. Consultant: A Deep Dive:

  • Hands-on vs. Hands-off Approach: Fractional CMOs act as an extension of your internal team, providing strategic guidance and actively managing day-to-day marketing operations. Consultants typically offer project-based solutions or specific expertise, leaving implementation to your existing staff.
  • Fresh Perspective with Industry Experience: A Fractional CMO brings a unique, outsider’s perspective, having navigated marketing challenges across various companies and industries. They can identify blind spots and inject fresh ideas to keep your marketing strategy on point.
  • Full-Spectrum Marketing Expertise: Fractional CMOs oversee all aspects of your marketing, including:
    • Leading and building your marketing team
    • Developing positioning, segmentation, and messaging
    • Optimizing your online presence
    • Building marketing & sales automation infrastructure
    • Creating lead nurturing programs
    • Managing branding, PR, content marketing, paid search, and SEO
    • Hiring and onboarding new marketing team members

The Fractional CMO Advantage:

  • Proven Track Record and Experience: Fractional CMOs, like the team at digifora, have walked the walk. We’ve experienced the highs and lows of growing companies and marketing teams. This expertise allows us to tackle challenges head-on and deliver results that move the needle for your business.
  • Focus on Growth: By handling all aspects of your marketing strategy, a Fractional CMO frees you, the business owner, to focus on core operations and strategic planning. This results in a more streamlined and efficient marketing operation.
  • Scalability and Cost-Effectiveness: Compared to hiring a full-time CMO, a Fractional CMO offers a cost-effective solution with the flexibility to scale your marketing leadership based on your company’s needs.

Chose The Right Fractional CMO

Choosing the right marketing partner depends on your specific needs and resources. If you’re looking for a hands-on leader who can develop and execute a comprehensive marketing strategy, drive growth, and provide valuable industry insights, a Fractional CMO is an excellent option. digifora’s team of Fractional CMOs can bring the experience and expertise needed to elevate your marketing and propel your business forward.