At digifora, we’ve referred to our elite marketing executive talent as “fractional CMOs” from day one. Over time, we’ve found that the term has grown in popularity — and don’t...
We’ll use the idea of a full-blown recession here, but keep in mind that even when times are just tough — as was the case in the first half of 2022 — you can still apply these same marketing principles.
Every church is marketing, whether they know it or not. The question is, are you embracing marketing in your ministry in a way that is respectful and at the same time effective?...
YouTube Analytics is often misunderstood. You don’t have to be an expert to gain a surface-level understanding of how many people are viewing your channel, how many subscribers...
A team that is unwilling to test or retest when data is showing that something is not working is a red flag.
The value of the marketing audit is that it does just that — it shows you where you’ve been which is key in identifying the most beneficial path to take in order to reach your goals and gain progress.
A fractional CMO and a marketing consultant are not the same thing. Consultants tend to take a hands-off approach to things, where digifora, as CMO, takes a fully integrated hands-on approach with every aspect of marketing and your marketing team.
As the world of business and marketing continues to evolve, there are always new trends to look out for. While many businesses seem to be scaling back on their marketing efforts...
The marketing campaign plan checklist by digifora Running a marketing campaign is like being the quarterback of your company’s initiative; If the marketing campaign is wildly...
How do you know if your marketing "efforts" are actually working? Do you feel like it's getting harder and harder to understand if your marketing team is yielding results?...
If your company does not have a focused strategy around YouTube, you’re missing out. As the world’s second-largest search engine, YouTube not only is key to increasing SEO, it is...