by Justin Brackett | Mar 12, 2023 | Marketing Audit, Marketing
As a business owner, you’re always looking for ways to improve and grow your company. One area that is often overlooked is your marketing strategy. You may think your current approach is working fine, but there could be areas where you’re missing out on... 
by Justin Brackett | Oct 30, 2022 | Fractional CMO
At digifora, we’ve referred to our elite marketing executive talent as “fractional CMOs” from day one. Over time, we’ve found that the term has grown in popularity — and don’t get us wrong. That’s a great thing. As more people hop onto the fractional CMO bandwagon,... 
by Justin Brackett | Jun 20, 2022 | Marketing, Marketing Audit
Marketing During a Recession There are times in the year when churches, faith-based non-profits, and businesses alike revisit their budgets. Sometimes it’s due to the shifts and changes that come with summer schedules and workflows. The end of the fiscal year is... 
by Justin Brackett | May 11, 2022 | Marketing, Fractional CMO
Every church is marketing, whether they know it or not. The question is, are you embracing marketing in your ministry in a way that is respectful and at the same time effective? Here are some thoughts from the digifora team on how marketing influences the church along... 
by Justin Brackett | Nov 8, 2021 | Marketing, Fractional CMO
“Red Flag” warnings about various life topics are trending on digital media and within marketing circle conversations I’ve heard red flags that are alarming, so much so, I want to give you the top 3 Red Flags you should not ignore. “We’ve tried that before.”...