by Haley Veturis | Feb 3, 2023 | Marketing
As the world of business and marketing continues to evolve, there are always new trends to look out for. While many businesses seem to be scaling back on their marketing efforts in 2023, I’d encourage you to reconsider. Marketing is the last thing you want to... 
by Haley Veturis | Feb 24, 2022 | digifora, Marketing
The marketing campaign plan checklist by digifora Running a marketing campaign is like being the quarterback of your company’s initiative; If the marketing campaign is wildly successful, you get the credit. If the marketing campaign is an utter failure, you get the... 
by Haley Veturis | Jan 18, 2022 | digifora, Marketing, Marketing Audit, Metrics
How do you know if your marketing “efforts” are actually working? Do you feel like it’s getting harder and harder to understand if your marketing team is yielding results? Perhaps your team is delivering weekly metrics but what do they mean? If... 
by Haley Veturis | Oct 25, 2021 | Marketing Audit
When it comes to marketing, most companies don’t understand what’s working, what’s not working, and how to tell the difference — which leaves them feeling ill-equipped, uninformed on the team’s efforts, and unsure of how to strategize moving...